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ECO MEDICAL
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CAMPAIGN ACTIVE

ECO MEDICAL

SEO War Room — Dominate Organic Rankings in California

Organic first. Blue links win. Local Pack can't reach Fortuna — but the whole state can find us.

18
City Pages Live
~40
Blog Posts
#1
Vallejo Organic
0→50
Reviews (Conversion)
INFRASTRUCTURE

Active Projects

Laboratory Waste Landing Page

🔴 Priority

First-mover advantage. Zero competition for lab/biotech waste disposal keywords in California.

🧬 Biotech 🔬 Labs 💊 Pharma

San Diego City Page

🔴 Priority

Major missing market. No current page for CA's 2nd largest city.

🏙️ New Market 📍 SoCal

Blog Content Engine

In Progress

Ramp to 4 posts/month targeting long-tail CA medical waste keywords.

📝 Content 🔍 Long-tail 📈 Authority

LocalBusiness Schema + Technical SEO

Planned

Add structured data to all pages. Fix technical SEO gaps.

🏗️ Schema ⚡ Speed 🔧 Technical

South SF / El Monte City Pages

Planned

Fill remaining city page gaps in biotech corridors.

🏙️ Bay Area 🏙️ SoCal

Google Review Campaign

Planned

Build social proof for CONVERSION, not ranking. Target 50 reviews in 90 days.

⭐ Social Proof 🔄 Conversion 📧 Email Blast
BATTLE PLAN

30-Day Action Plan

Week 1 — Content Foundation (Organic Priority)

  • 🔴 Publish laboratory waste disposal landing page (/laboratory-waste-disposal-california)
  • 🔴 Publish San Diego city page (/service-areas/san-diego-medical-waste-disposal)
  • 🟡 Add LocalBusiness + Service schema JSON-LD to all 18 city pages
  • 🟡 Publish 1st blog post: "California Medical Waste Regulations: 2026 Complete Guide"
  • 🟢 Submit new pages to Google Search Console for indexing

Week 2 — Content Velocity

  • 🔴 Publish SNF/Long-Term Care industry page
  • 🔴 Publish South SF city page (biotech corridor)
  • 🟡 Publish 2nd blog post: "How to Choose a Medical Waste Disposal Company in California"
  • 🟡 Add internal links from all city pages → new industry pages
  • 🟢 Set up Google Alerts for competitor mentions

Week 3 — Authority Building

  • 🔴 Publish El Monte city page (SoCal gap)
  • 🟡 Publish 3rd blog post: "Medical Waste Disposal Costs in California: What to Expect"
  • 🟡 Submit to 10 healthcare industry directories (backlinks)
  • 🟡 Claim BBB free listing + Yelp business page optimization
  • 🟢 Research local CA healthcare association membership opportunities

Week 4 — Conversion + Measure

  • 🔴 Launch Google review email campaign to 1,500+ existing clients
  • 🟡 Publish 4th blog post: "Laboratory Waste Disposal Requirements in California"
  • 🟡 Add case study page with 2-3 real savings examples
  • 🟡 Install/verify Google Analytics + Search Console tracking
  • 🟢 Run first ranking check — compare vs Feb 18 baseline
KNOW YOUR ENEMY

Competitor Comparison

Metric Eco Medical MedPro Disposal MedWaste Mgmt
HQ Fortuna, CA 🏠 Naperville, IL Los Angeles, CA
CA Focus California ONLY ✅ 48 states California ONLY
Business Model Direct operator 🚛 Broker (no trucks) Direct operator
City Pages (CA) 18 ~15-20 ~15+
Blog Posts ~40 200+ ~60-80
Google Reviews <10 ❌ 674+ ~20-50
Industry Pages 0 ❌ 12 Unknown
CA Regulation Content ✅ Strong ❌ None ❌ Weak
Schema Markup ✅ FAQ done — LocalBusiness needed Yoast SEO Unknown
Case Studies ❌ None 5+ ❌ None
Content Quality ⭐⭐⭐⭐⭐ ⭐⭐⭐ (templated) ⭐⭐ (AI-generated)
Local Pack Advantage ❌ HQ in Fortuna (no proximity) ❌ HQ in Illinois ✅ CA facilities (Lynwood, Hayward, Stockton)
Key Weakness Low volume + reviews Broker, no CA expertise Off-topic blog content
HIGH-VALUE TARGETS

Biotech Opportunity Map

South San Francisco

🎯 Target Market

300+ biotech companies. Genentech HQ. The mothership.

biotech waste disposal south sf lab waste genentech south sf medical waste

San Diego / Torrey Pines

🎯 Target Market

Illumina, Neurocrine, Halozyme. Major pharma R&D corridor.

medical waste disposal san diego biotech waste torrey pines pharma waste san diego

Irvine / Orange County

🟢 Active Client

AstraZeneca (current client!), Allergan. Pharma central.

medical waste disposal irvine pharma waste orange county lab waste disposal oc

LA / El Monte

🟢 Active Client

MBC BioLabs (current client!), growing lab corridor.

medical waste disposal los angeles lab waste el monte biohazard waste la

Sacramento / Davis

🎯 Target Market

UC Davis research, state laboratories, emerging biotech.

medical waste disposal sacramento lab waste uc davis research waste disposal

Bay Area (broader)

🎯 Target Market

Lawrence Berkeley Lab, UCSF research, East Bay startups.

medical waste bay area lab waste disposal berkeley ucsf medical waste
SEARCH BATTLEFIELD

Keyword Targets

Lab / Biotech Keywords LOW COMPETITION

  • laboratory waste disposal California Low
  • biotech waste disposal California Low
  • pharmaceutical waste disposal lab Low
  • lab waste disposal San Francisco Low
  • BSL-2 lab waste disposal Low
  • clinical trial waste disposal California Low

City Keywords CURRENT RANKINGS

Vallejo #1 ✅
Modesto #1 ✅
Stockton #2
Elk Grove #2
Redding #2
Irvine #2
Moreno Valley #2
Bakersfield #3
Santa Rosa #3
Long Beach #4
Oakland #4
Orange County #4
Riverside County #4
Sacramento #5
Fresno #7 ⚠️
San Jose #8 ⚠️
Los Angeles #10 ⚠️
San Francisco #10 ⚠️
CONVERSION ENGINE

Social Proof & Conversion

⚠️ Why reviews = conversion, not ranking: With HQ in Fortuna, reviews won't improve Local Pack rankings in distant cities. But they're critical for CONVERTING organic traffic into phone calls. When someone finds you via search, 100+ Google reviews = instant trust.
Review Growth — Current → 90-Day Conversion Target ~5 / 50
Review Growth — Current → 12-Month Conversion Target ~5 / 200
~5
Current
25
30-Day
50
90-Day
200
12-Month
674
MedPro Benchmark
Phase 1

Build Trust Signals

Week 4

Email blast to 1,500+ existing clients. Personal outreach to top 20 accounts. Add review link to email signatures. Goal: 25 reviews in 30 days.

Phase 2

Conversion Optimization

Month 2–3

Embed reviews on city pages & landing pages. Post-pickup review requests. QR codes on bins. Turn organic visitors into callers with social proof.

Phase 3

Ongoing Trust Engine

Month 3+

Respond to every review publicly. Automate post-service follow-ups. Embed star ratings in Google search results via schema markup.